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Brands That Matter

Brand storytelling highlighting impactful brands and marketing innovations.

What Truly Makes Amul The Taste of India?
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What Truly Makes Amul The Taste of India?

From Gujarat’s milk cooperatives to becoming one of India’s most trusted household names, Amul’s success story is a story of rural empowerment, economic inclusion and a revolution that reshaped the nation’s dairy industry.

Sudeshna MitraJun 21, 2026
Gig Work, Food Delivery, Q-Commerce, Ambulance: How Zomato Built An Ecosystem
Brands

Gig Work, Food Delivery, Q-Commerce, Ambulance: How Zomato Built An Ecosystem

What started as a restaurant menu website eventually transformed into one of India’s biggest consumer-tech companies. From food delivery and Blinkit to gig employment and quick commerce, Zomato reshaped how urban India eats, shops, works, and experiences convenience.

Sudeshna MitraJun 21, 2026
How Lenskart Changed The Way India Buys Eyewear
Brands

How Lenskart Changed The Way India Buys Eyewear

What started as a risky ecommerce idea evolved into one of India’s biggest consumer-tech success stories. Lenskart not only modernised eyewear retail but also changed how India perceived spectacles.

Sudeshna MitraJun 21, 2026
From A Single Terrace To Global Kitchens: Lijjat Papad Legacy Lives On
Brands

From A Single Terrace To Global Kitchens: Lijjat Papad Legacy Lives On

Having begun with a Rs. 80 loan in 1959, today the monthly global export target of Lijjat Papad stands close to Rs.10 Cr. From empowering women to offering scholarships to their children, Lijjat, as a cooperative, seems louder than boardroom discussions on inclusion.

Sudeshna MitraJun 17, 2026
Mysore Sandal: From Karnataka’s Hidden Forest Treasure To A Heritage Soap Brand
Brands

Mysore Sandal: From Karnataka’s Hidden Forest Treasure To A Heritage Soap Brand

Born out of a crisis during World War I, Mysore Sandal evolved from a regional industrial experiment into a Rs. 2,000 Cr heritage brand. The soap not only shaped Karnataka’s sandalwood economy but also became an emotional part of Indian households across generations.

Sudeshna MitraJun 17, 2026
Khadi India: Inspired By Swadeshi Movement, Embraced By Youth, Livelihood For Many
Brands

Khadi India: Inspired By Swadeshi Movement, Embraced By Youth, Livelihood For Many

From the Swadeshi movement to ecommerce platforms, the journey of Khadi India reflects how rural employment, sustainability, and indigenous craftsmanship became central to modern consumerism.

Sudeshna MitraJun 17, 2026