Why Air India Chose 15-Year-Old Vaibhav Sooryavanshi to Tell Its New India Story
Air India could have chosen an established sporting icon. Instead it chose 15 year old Vaibhav Sooryavanshi. The decision reveals how the airline wants its own transformation to be seen alongside a younger, more ambitious India.
Sabyasachi Used Bollywood to Build Fame. Now He Wants Indian Luxury to Outgrow It.
Sabyasachi Mukherjee is returning to New York Fashion Week while pushing back against celebrity customisation and overexposure. The contradiction reveals his larger ambition for Indian luxury.
How the 80s Photo Trend Became a Free Product Demo for ChatGPT
The 80s photo trend was fun, nostalgic and remarkably effective at showing what ChatGPT could do. Here is how it spread, why it worked like free marketing, and what the privacy, energy and water questions actually mean.
Titan: The Timeless Masterpiece By The Tata Group
From a factory in Hosur to the acquisition of a 300-year-old Swiss watchmaker, Titan's journey reflects the power of conviction, innovation and an unwavering belief that India could build brands the world would admire.
What Truly Makes Amul The Taste of India?
From Gujarat’s milk cooperatives to becoming one of India’s most trusted household names, Amul’s success story is a story of rural empowerment, economic inclusion and a revolution that reshaped the nation’s dairy industry.
Gig Work, Food Delivery, Q-Commerce, Ambulance: How Zomato Built An Ecosystem
What started as a restaurant menu website eventually transformed into one of India’s biggest consumer-tech companies. From food delivery and Blinkit to gig employment and quick commerce, Zomato reshaped how urban India eats, shops, works, and experiences convenience.
How Lenskart Changed The Way India Buys Eyewear
What started as a risky ecommerce idea evolved into one of India’s biggest consumer-tech success stories. Lenskart not only modernised eyewear retail but also changed how India perceived spectacles.
Khadi India: Inspired By Swadeshi Movement, Embraced By Youth, Livelihood For Many
From the Swadeshi movement to ecommerce platforms, the journey of Khadi India reflects how rural employment, sustainability, and indigenous craftsmanship became central to modern consumerism.
Mysore Sandal: From Karnataka’s Hidden Forest Treasure To A Heritage Soap Brand
Born out of a crisis during World War I, Mysore Sandal evolved from a regional industrial experiment into a Rs. 2,000 Cr heritage brand. The soap not only shaped Karnataka’s sandalwood economy but also became an emotional part of Indian households across generations.
From A Single Terrace To Global Kitchens: Lijjat Papad Legacy Lives On
Having begun with a Rs. 80 loan in 1959, today the monthly global export target of Lijjat Papad stands close to Rs.10 Cr. From empowering women to offering scholarships to their children, Lijjat, as a cooperative, seems louder than boardroom discussions on inclusion.
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